How Content Marketing Works
for Publishers, Agencies, and Businesses

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The Entire Content Continuum — Elevated

Content is not an event, it's not a product, it's a continuum.
UpScribed supports the entire content continuum, elevating your content marketing.

Ideation

Ideation

Don't let the fear of a blank canvas stop your content marketing campaign before it starts. Simply answer a few quick questions about your industry and audience. UpScribed will then guide you in creating compelling content that’s sure to convert ready buyers, and a calendar on which to manage it.

Creation

Creation

You’re busy. You don't need one more spreadsheet to manage. Easy interactive editorial tools allow your creative team to develop and deliver content directly in UpScribed. Categorize and prioritize however you like and trust UpScribed to keep you organized.

Editorial

Editorial

Whether it's one piece or hundreds, quality counts. Keep track of guidelines for multiple content types. Interactively review and get customer approval to keep your projects moving forward. And once it's approved, pay your editorial team on your schedule.

Publication

Publication

Your CMS or mine? Copy and paste no more. Enter your credentials one time and let UpScribed manage the publication to your publishing system or content management system. Eliminate costly errors and streamline your workflow.

Distribution

Distribution

Just because you built it—or wrote it, or drew it, or filmed it—doesn't mean they'll come. The UpScribed distribution network gives you access to a much wider audience, which you can sort by category, location, and reach to suit your needs.

Promotion

Promotion

Take it to 11 with our content promotion services. The UpScribed promotion engine connects your content with the audience who needs it most. And, our smart amplification features optimize across networks to maximize your exposure.

Reporting

Reporting

Everybody's got to answer to somebody. Track everything so you can be sure you're meeting your marketing goals. Traffic, shares, engagement, influence and more: UpScribed reporting ensures your message is getting out and being seen.

Ideation

Don't let the fear of a blank canvas stop your content marketing campaign before it starts. Simply answer a few quick questions about your industry and audience. UpScribed will then guide you in creating compelling content that’s sure to convert ready buyers, and a calendar on which to manage it.

Creation

You’re busy. You don't need one more spreadsheet to manage. Easy interactive editorial tools allow your creative team to develop and deliver content directly in UpScribed. Categorize and prioritize however you like and trust UpScribed to keep you organized.

Editorial

Whether it's one piece or hundreds, quality counts. Keep track of guidelines for multiple content types. Interactively review and get customer approval to keep your projects moving forward. And once it's approved, pay your editorial team on your schedule.

Publication

Your CMS or mine? Copy and paste no more. Enter your credentials one time and let UpScribed manage the publication to your publishing system or content management system. Eliminate costly errors and streamline your workflow.

Distribution

Just because you built it—or wrote it, or drew it, or filmed it—doesn't mean they'll come. The UpScribed distribution network gives you access to a much wider audience, which you can sort by category, location, and reach to suit your needs.

Promotion

Take it to 11 with our content promotion services. The UpScribed promotion engine connects your content with the audience who needs it most. And, our smart amplification features optimize across networks to maximize your exposure.

Reporting

Everybody's got to answer to somebody. Track everything so you can be sure you're meeting your marketing goals. Traffic, shares, engagement, influence and more: UpScribed reporting ensures your message is getting out and being seen.

Why Content Marketing?

Content is where the connection is made between brands
and the customers who love them.

60%
of people
are inspired to seek a product after reading content about it.
76%
of B2B marketers
say they will produce more content in 2016
90%
of consumers
find custom content useful.

Manage the whole content lifecycle in one location!

UpScribed is the native advertising platform that connects your brand with custom content and your content with the audiences you care about. UpScribed is a scalable system with all the resources you need to get your brand's story out there.

Learn more